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Books : Influence: The Psychology of Persuasion (Collins Business Essentials)


 : Influence: The Psychology of Persuasion (Collins Business Essentials)

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Binding: Paperback
Dewey Decimal Number: 153.852
EAN: 9780061241895
ISBN: 006124189X
Label: Collins Business
Manufacturer: Collins Business
Number Of Items: 1
Number Of Pages: 336
Publication Date: January 01, 2007
Publisher: Collins Business
Release Date: December 26, 2006
Studio: Collins Business
Sales Rank: 289




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Editorial Review:

Product Description:


Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.



You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.



Amazon.com Review:
Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended.



Customer Reviews
Average Rating:  out of 5 stars

Rating: 3 out of 5 stars - Dated Material
*****
James Gavitt says:
I was also confused by the choice between the two books and contacted someone at the Influence at Work organization. He replied, "Although both books are based on Dr. Cialdini's years of research into the Six Principles of Influence, Influence: The Psychology of Persuasion is an older edition. There are more updated references, more recent examples and more current stores in Influence: Science & Practice. Generally, Influence: Science and Practice is a more ... Read More



Rating: 4 out of 5 stars - Good reading
I found some of these advices very much used and known, some new and helpful. Quite logic due to the 'age' of the writing. Anyway I was satisfied with the reading and I reccommend it to get a complete view of the issue.



Rating: 5 out of 5 stars - Great Read! Fascinating!!!
This book is masterfully written. Dr. Cialdini really knows his stuff, what is more, he knows how to keep a reader engaged. This book was recommended by a student at Northwestern's Kellogg school of management. If you want to be able to compete with the likes of that tier of professionals, this is a must read.



Rating: 4 out of 5 stars - An eye opening reading!
Cialdini's book elucidates the insidious strategies of compliance that are used by consumerists, marketers, politicians, and compliance experts to manipulate the masses.
His book is simple yet enlightening.
It makes an interesting and edifying reading.



Rating: 5 out of 5 stars - Review of the book Influence
Excellent book for those wanting to learn teh secrets of advertising and how to influence people's decisions.



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     Binding: Paperback
Dewey Decimal Number: 153.852
EAN: 9780061241895
ISBN: 006124189X
Label: Collins Business
Manufacturer: Collins Business
Number Of Items: 1
Number Of Pages: 336
Publication Date: January 01, 2007
Publisher: Collins Business
Release Date: December 26, 2006
Studio: Collins Business
Sales Rank: 289
  
Karoly Makk

 

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Cunard Line has announced that its new 85,000-ton cruise ship, which is scheduled to enter service in 2008, will be named Queen Victoria. Based in Southampton, England, the Cunard Queen Victoria will be the second largest Cunard Queen ever built. Together with the current flagship, Queen Elizabeth 2, and Queen Mary 2, the biggest passenger liner ever, the Cunard fleet will include three Queens for the first time – truly the most famous ocean liners in the world.   Cheap Priced Domain Name Registration

Cruise Queen Victoria will enter service in the company’s 165th anniversary and will operate cruises to and from Southampton to the Mediterranean, the Canaries, Northern Europe, the Caribbean, and South America. The 1,968-passenger vessel will feature a covered wraparound promenade deck, a forward-facing observation lounge, a large Lido pool with a retractable magrodome, and 10 of the12 passenger decks will be served by exterior glass-walled lifts. Like QE2 and QM2, the liner will have a Queens Grill, offering single-seating gourmet dining. There will also be a unique Colonial Restaurant on Deck 11 with spectacular panoramic views.

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The on-board menus, entertainment and lecture program will be geared to British tastes and the currency will be sterling. Queen Victoria will fly the red ensign; she will have the name of her home port, Southampton, on her stern, and she will have a British Captain and Officers.   In design terms the cruise Cunard Queen Victoria will have an undeniably British feel with two British design teams being responsible for the interior of the Cunard Queen Victoria.

Queen Victoria is being built at Italy’s Fincantieri shipyard in Marghera, near Venice, with her keel laid on July 12, 2003. One of the most technically advanced shipbuilders in the world, Fincantieri has built more than 7,000 vessels, including many for Cunard’s parent Carnival Corporation. Originally ordered as the fifth in a series of five 'Vista' class ships for sister company Holland America, the contact was signed over to Cunard before the keel was laid and Holland America then ordered a further ship for delivery  in 2006.   Enjoy a Cruise on Queen Victoria.  The lead ship in the series, Zuiderdam, entered service in December 2002.

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